I’ve been using the Lastolite Hilite quite a bit lately. White backgrounds seem to be the background of choice these days. The Lastolite is quite possibly the best backdrop I’ve purchased in a long time. Seamless pure white every shot. No shadow to deal with.
Even in the biotech world, the white is becoming the gold standard. I think they’re gearing away from stodgy photos and pushing for more unique and creative shots.
This company was a blast to photograph. Two days of on-site shooting couldn’t have gone any easier.
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